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Dick Smith (retailer)
Dick Smith Holdings Limited (formerly Dick Smith, Dick Smith Electronics or DSE) is a major retailer of consumer electronics, founded in 1968 by Richard "Dick" Smith.
== History ==
The business started in 1968 in the Sydney suburb of Artamon in a small rented premises beneath a car park in the Sydney suburb of Artarmon, New South Wales with a total capital of only AU$610. Initially, the business focused on installing and servicing car radios. In 1969, the business's success required it to move to bigger premises on the Pacific Highway in St Leonards.
Alongside the car radio business, Dick opened "Dick Smith Wholesale". The business catered to electronics hobbyists, meeting a need Smith (himself a keen hobbyist) had felt. In those days, hobbyists could only buy components from larger wholesale companies better setup for dealing with commercial customers. After touring overseas electronic stores to study modern merchandising methods, Smith introduced self-serve shopping and produced a mail-order annual catalogue with a substantial data section. To ensure almost every electronic enthusiast in Australia had one of his catalogues, it was included free in the popular electronics magazines ''Electronics Australia'' and ''Electronics Today International''. The catalogues included ever-increasing amounts of data on electronic components, which helped make it an essential reference for anyone involved in electronics professionally or as a hobby. This catalogue is no longer being produced, the last issue being 2009.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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